Intelligent AV Upgrade with D7702 for Basamh Group, Saudi Arabia

Located in Jeddah, Saudi Arabia, Basamh Group has upgraded its headquarters’ multifunctional hall with a intelligent conference AV solution to support high-level business meetings and conferences.

Featuring the D7702 Ceiling Omnidirectional Conference Microphone, D6601 Distributed Control System, and D5821 Wireless Microphone System, the solution delivers clear voice pickup, intelligent control, and stable sound reinforcement for modern business environments.

What the Project Requires

Basamh Group’s multifunctional hall consists of three independent spaces: the left hall, central hall, and right hall, which can be used separately for daily meetings or combined for large-scale conferences.

To support diverse business scenarios, including international meetings, executive discussions, and hybrid conferences, Basamh Group required a smart conference solution with two key capabilities:

Full-Room Intelligent Voice Pickup

The system needed to provide 360° voice coverage with AI-based voice recognition, ensuring clear and accurate audio pickup in different room configurations, from independent meeting spaces to combined multi-room events.

Integrated Centralized Control

A unified control platform was required to integrate AV equipment, displays, and conference systems, providing a simple and efficient operation experience while improving meeting management efficiency.

How DSPPA Responded
To meet these requirements, DSPPA delivered a customized intelligent conference AV solution for Basamh Group.

•  AI-Powered Voice Pickup: D7702 Ceiling Array Conference System

The D7702 Ceiling Omnidirectional Conference Microphone serves as the core audio pickup solution across the three halls, delivering clear voice capture through AI-based voice recognition and 360° omnidirectional pickup.

In 2026, the D7702 series was upgraded with the new D7702M Ceiling Array Conference Microphone and D7702P Audio Processor, further enhancing intelligent conferencing performance with advanced beamforming and AI-powered audio processing technologies.

•  Intelligent Centralized Control: D6601 Distributed Control System

As the central management platform, D6601 integrates lighting, displays, AV equipment, cameras, microphones, and audio control into one unified interface for intuitive operation and efficient conference management.

• Flexible Wireless Audio: D5821 Wireless Microphone System

The D5821 Wireless Microphone System delivers stable wireless audio transmission with enhanced signal coverage through the D5828 Antenna Amplifier, supporting presentations, discussions, and interactive sessions.

The D5815, D5816, and D5817 UHF Wireless Receivers have also been upgraded with a new design, delivering a refreshed appearance and enhanced user experience.

•  HD Signal Management: M4K08 / M4K36 M4K72 4K Matrix Switcher

The 4K Matrix Switcher enables centralized management of multiple HD camera feeds and presentation sources, supporting flexible switching and multi-screen display across three LED screens for seamless hybrid meetings and large-scale conferences.

Solution Configuration

Note: This list/diagram differs slightly from the actual situation and is for reference only.

The solution seamlessly integrates aesthetics, professional performance, and user-friendly operation, precisely fulfilling Basamh Group’s modernization objectives while aligning with the premium meeting requirements.

With this upgrade, Basamh Group’s multifunctional halls have become smarter and more efficient meeting spaces, highlighting DSPPA’s integrated smart conference capabilities and providing a benchmark example for enterprise digital transformation in the Middle East.